Mr R E Stewart's A new rhetoric: Essays on using the internet to communicate PDF

By Mr R E Stewart

ISBN-10: 1517010691

ISBN-13: 9781517010690

The essays during this publication learn where of electronic communications or "rhetoric" in sleek tradition. They recommend that, just like the printing revolution sooner than it, the net is shaping tectonic cultural stream, yet is at the moment stuck among conventional technocratic methods of considering, and the extra unpredictable terrain of human behaviour.

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Additional info for A new rhetoric: Essays on using the internet to communicate

Example text

Luther was a theologian eaten up with passion for the articles of faith in which he believed; and this passion and ideological spirit made his tracts powerful. The printing press, combined with the unique circumstances of early sixteenth century western Christendom, magnified this power and passion, precipitating much greater impact than his work otherwise would have had. So the question of the “user experience” is an interesting part of the web’s short history. The technology clearly came first.

The history runs something like this: in the beginning there were websites built by people who understood the newfangled technologies that made them possible. People who used the websites struggled, so, in much the same way that in the early days of film the studios screen-tested daily footage, we started to put models in front of people and tested how easy or difficult they found them to use. Out of such “usability testing” came a startling revelation: people don't stop behaving like human beings when you ask them to operate a computer; they respond not just rationally but emotionally.

Creating “personas” is one of the common practices among those who try to make technology accessible for the user. These are representations of related user behaviour distilled into the characteristics of an imaginary person. And in the prevailing world of geeks and over-excited teenagers, or teenagers and over-excited geeks, it is sometimes possible to spy a fringe persona, but one that might just represent the majority. This persona is a little more “middle of the road”. Perhaps they are professionals with a penurious ration of time.

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A new rhetoric: Essays on using the internet to communicate by Mr R E Stewart


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